Adidas Enters NIL Era With Nationwide Ambassador Program

On Wednesday, Adidas announced the launch of a nationwide NIL program. All athletes at Division I schools with Adidas partners will be eligible. The company will begin the rollout in Fall 2022 with athletes at Power 5 schools and HBCUs. Adidas is positioning the NIL program as part of its “Impossible is Nothing” campaign dedicated to inclusivity and equity in sports.  …

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