On Wednesday, Adidas announced the launch of a nationwide NIL program. All athletes at Division I schools with Adidas partners will be eligible. The company will begin the rollout in Fall 2022 with athletes at Power 5 schools and HBCUs. Adidas is positioning the NIL program as part of its “Impossible is Nothing” campaign dedicated to inclusivity and equity in sports.
Here’s how it will work:
- Athletes can earn a percentage of sales they drive through an affiliate program, a spokesperson told Front Office Sports. They can also earn money based on crafting social posts.
- As the movement rolls out, Adidas is also considering opportunities for athletes to be featured in campaigns.
- Compensation will partially depend on how many athletes choose to participate.
For more information, Adidas Enter NIL Era With Nationwide Ambassador Program was originally published on Front Office Sports.
